Plat-K

In recent months, the job market has become increasingly competitive. But even as the economy slows, and there are increasing numbers of job seekers in the job market, there are many professionals who have been incredibly successful in conducting fast, effective job searches. What do they have in common? How are they doing it? Here are nine tips to speed your own job search and drive it to a fast, successful conclusion.

Know what you want and go after it. Starting a job search without knowing what you want will almost certainly end in frustration. Think about it: If you don't know what you want and what your job target is, how will you know who to contact and how to conduct your search? If you are uncertain about your career goals, it is critical that you spend some time and energy now - before launching your search - on self-introspection and analysis. Knowing what YOU want, what YOU are passionate about, and what YOU bring to the table will provide you with a confidence that simply can't and won't be matched by many of your competitors in the job market. This is the crucial first step to any job search and is essential for long-term career success as well.

Know and sell your personal brand. When you think about your next career move, how would things be different for you if employers and recruiters actually sought you out? Personal branding (the process of clarifying and communicating what makes you and your unique value proposition different and special) allows you to make a name for yourself. It differentiates you from your peers and helps to position you as a leader in your field - as a specialist and an authority who knows how to do a job and fill a particular niche in the workplace better than anyone else. Once you are clear on your personal brand, you can use it to project a cohesive brand image and value proposition throughout all your job search activities, and do so in a way that addresses the specific concerns of your target audience. By knowing and promoting your brand, you achieve instant, precision-like focus that positions you as the ideal candidate for the specific type of opportunity that interests you. You gain immediate competitive advantage.

Be able to clearly articulate who you are and what you have to offer. While this may feel uncomfortable to you, the simple truth is that a job search is a sales and marketing campaign: a sales and marketing campaign in which YOU are the product. Through the process of personal branding, you must identify what differentiates you and paint a compelling portrait of your unique value proposition. But, don't stop with just promoting this in your resume and then become tongue-tied when someone asks about you and your candidacy. You will hear the "what do you do?" or "tell me about yourself?" questions over and over, both during your job search and throughout your entire career. Don't wing it! Preparation is the key to confidence and the key to making a lasting, positive, and memorable first impression. Be ready with a 30-60 second pitch that immediately and confidently conveys to the listener who you are as a professional and what it is that you offer.